Measuring Your Marketing Performance With The Marketing Metrics


The Definitive Guide to Measuring Marketing Performance, Second Edition, is the unequivocal guidebook to today’s most worthy merchandising metrics. In this exhaustively updated and importantly built up book, 4 preeminent marketing investigators demonstrate precisely how to pick the correct metrics for every dispute and blow up their handling of social selling, cyberspace metrics, and brand name equity. They as well feed subscribers fresh schemes for masterminding marketing metrics into examples and dashboards that interpret measures into management insight.

The writers evidence how to employ marketing dashboards to look at market dynamics from manifold positions, maximize perfection, and “triangulate” to optimum results. You will chance upon high-value metrics for just about every aspect of marketing: promotional scheme, advertising, and dispersion; buyer perceptions; market share; challengers’ power; gross profits and pricing; products and portfolios; client profitability; sales divisions and channels; and more. For every metric, the writers introduce real life pros, cons, and tradeoffs - and assist you to interpret what the numbers actually mean.

This version brings out crucial fresh metrics arraying from Net Promoter to social media and brand name equity measurement. Last, yet not the least, it displays how to construct all-inclusive models to back up planning - and optimize every marketing conclusion you arrive at:

  • - Realize the entire spectrum of marketing metrics: pros, cons, refinements, and application
  • - Measure the profitability of materials, purchasers, channels, and merchandising go-aheads
  • - Assess everything from “bounce rates” to the development of your online communities
  • - Realize your true payoff on marketing investment--and heighten it

This award-winning book would demonstrate you how to enforce the correct metrics to all your merchandising investments, get precise answers, and employ them to consistently better return of investment.

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